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Tracy is a digital specialist with over 20 years-experience in creating customer-centric digital roadmaps and building high-performing, award-winning teams. She has led digital and social media for some of the largest events in Australia over the last decade, including the Brisbane floods, G20 and the Gold Coast 2018 Commonwealth Games. She is now the first Chief Digital Officer in 125 years at the Local Government Association of Queensland, with a state-wide remit to improve data and digital maturity for all 77 QLD councils. Tracy is also the CEO and founder of HavenXR, a QLD based immersive XR entertainment company. HavenXR is pushing the content and technology boundaries of XR experiences and has a production studio based at the University of the Sunshine Coast. The first HavenXR centre is due to launch in SE Asia in 2023.