Eden Shirley

Eden Shirley

Co-founder & Managing Director of AutoGuru

Eden Shirley is the founder and CEO of AutoGuru, Australia's leading automotive servicing and repairs marketplace. Recognised in the Deloitte Tech Fast 50 and the Australian Financial Review's Most Innovative Companies, AutoGuru attracts over 4 million Australian visitors annually and aims to digitally transform the auto services industry and make booking car servicing and repairs easy.

In 2022, Eden and his team pivoted into the Fleet sector, launching an innovative B2B SaaS platform to digitise vehicle maintenance authorisations and payments for some of Australia's largest fleet operators. The SaaS model, aptly called FleetGuru, has eclipsed the ten-year-old marketplace in less than two years and enabled AutoGuru to buy out early strategic investors, attract fresh capital from VCs and family offices and prepare for international scale. Some big lessons learned, which Eden will share.

Before AutoGuru, Eden founded and managed Guerrilla, an award-winning creative and digital agency working with local and international brands.